Job Advertisement – How to Work in Advertisement Jobs

Getting an ad job by applying against a job advertisement to further advertisement careers is a big challenge. But the real challenge begins after you have landed up at the advertisement agency and have to prove yourself every minute that you are really the deserving candidate. There are several ways you can improve right from the time you join on the first day of your job.

Work your way up

Your best way to work in advertisement jobs is to start off as an intern. If you get to advertising jobs that offer to take in interns, try and grab it instantly. It is the easiest and the best way to enter an agency as you can work in several areas in the advertising department.

Once you offer to work as an intern, you can get loads of invaluable experience on the job to enhance your chances for a permanent position. For advertisement careers, an internship is the first step.

Advertising job opportunities are myriad, but your chances of going up the ladder are higher if you can get into an entry level position. It is far better to work your way up as in an advertising job as you learn the tricks of the trade with time.

The best part of being in an entry level position is that you can easily learn more as you would be assigned to various departments. It pays eventually as you can easily shift over to another agency if you get a better offer from another agency. Your experience at working in several departments will work to your advantage.

Have patience while you polish up

Polish up your writing skills as you would need it as a copywriter. Copywriting is fine tuning something already written for making it smooth and easy on the mind. Ads are seen in a flash and they can only work when the message is crisp and short while losing none of the appeal that it was intended for. A job in advertisement can easily teach you the basics of copywriting and how to turn simple looking stuff into something fascinating that will stay on and impact the imagination of the viewer.

You have to be passionate about the stuff you are working on. It could take several hours before you come up with something really catchy. After all, the catch words are exactly what can make a product shine and sell. It will ensure the company putting up the ad earns its millions quick and fast. While you are on the job, you should never fret and fume about sitting on a single assignment till it is polished to perfection.

And to deliver it spick and span, you need patience as it is all a team work and each and every one in the team has to come out with something fascinating. Till they come out together and the final message hits you like a bullet, you have to persevere. That is exactly what you need to do if you want to work in advertising jobs.

Please Make Me Happy and Learn the Difference Between Advertising and PR

I am a PR professional, I don’t get involved with advertising and it really upsets me when people interchange the words “advertising” and “PR”! So let’s set the record straight here and now. There are huge differences between PR and advertising although the two disciplines share many of the same goals and there is room in every marketing strategy for both.

Let’s explore the key differences:

1. Paid for versus non-paid for space – All media whether it’s printed, digital or broadcast has a place for paid for space and a place for non-paid for space. The non-paid for space is often referred to as editorial or coverage. This is the target area for PR. The paid for space is known as promotional or advertising space. This is where companies’ ads are placed. For most media, these two areas are managed by separate departments: the advertising department run by sales people and the editorial department run by journalists.

2. Competition – Most media is hungry for advertising revenue and will rarely turn advertisers away. As long as you meet the deadline, you are likely to be accepted in the next issue. If the advertising team receives an abundance of ads, they can usually increase the amount of advertising space within the publication in order to accommodate willing advertisers. PR on the other hand is extremely competitive and is dictated to by the features that the journalist has planned. For example in an article about the top 5 mobile phones only 5 models are going to be featured no matter how good the others are. On a shopping page, the journalist looking for organic food will be able to choose from a vast list of products. As a PR professional, it is my job to present my client’s range in the best light to try and influence their decision, but the competition is fierce.

3. Control – Once an ad is designed with the company logo, the strapline and the key advertising messages you want to convey about your brand or product, you can guarantee that it will appear in the publication exactly as it is. As the advertiser, you are paying the bill and have control over how, when and to a lesser extent where it will reproduced. Editorial coverage is at the discretion of the journalist. As you are not paying for it, you do not have control about what will be said about your product or brand. A journalist will have your press release to refer to but is not obliged to use any of it! Additionally, if you are hoping to get some PR for your Florida hotel but the magazine did a spread about Florida 2 months ago, you are going to have to wait quite sometime until the journalist will do another piece on the same area.

4. Credibility – An advertisement will always portray the product or brand as aspirational, desirable and appealing to its target market. That’s the good news! Unfortunately our savvy consumer audience knows that too and is less likely to believe claims made by the company about its own product. Coverage obtained via PR is hard-won but extremely valuable. An endorsement from a third person is something that a reader or viewer will appreciate and is more likely to act upon. Think about reviews for cars you have read in the past. The glossy ads are great and set the scene, but to learn the good, bad and the ugly about the car, you need to read an editorial.

5. Variety – As already mentioned, advertisements are a great way to convey messages about your new product and your brand values. PR can cover a wider variety of stories that involve your company such as charity events, awards you may have won, recruitment stories and company milestones; items that are better suited to the news pages of your target media.

As you have read there are some key differences between PR and Advertising, so the words are definitely not interchangeable. To have the best success with your marketing plan, these disciplines should be integrated to maximise their impact on your target audience.

Write an Advertising Manager Resume Professionally

The Advertising Manger has very important role to play in any company or organization for business promotions. The success of any business lies on the effective promotional campaign and attraction of the customers. If the company lacks in proper advertising then, the customer base of the organization plummet down, leading to lower sale and lesser revenue.

Again, due to such importance of Advertising in any business sales growth, most of the companies have separate Advertisement department, headed by an Advertising Manger, similar to Marketing department, Account Section and so on. The Advertising department works closely and coordinates with marketing and financial department to recognize target market of the company, to understand company sales goal and set budgets for effective advertising campaigns.

It is the duty of the Advertising Manager to locate and devise different means to entice the customers. His duties do not end with just advertising but, he must also keep consistent tracks of his creation and its effectiveness among the customers and general audience.

Most of the companies have separate Advertising department and they frequently recruit capable advertising personnel to assist in advertising works. But, it is also necessary that, any person applying to lead this department must formulate his Advertising Resume in a proficient manner, highlighting his acumen in advertising, his achievements, creative bend of mind and proficiency in creating arts and designs.

The Advertising Manger also needs to handle, placing of advertisements in different media and non media channels, utilize advertising budgets in most efficient manner and recruit capable advertising personnel, who can give returns by their efficiencies. He must also keep track of the performance of his advertising creations.

The resume of an Advertising Manger must be written in proper format, furnishing all important and specific information under different sub headings.

You can draft your own resume in below given format, where precise information must be furnished proficiently under different sub headings:

1. Contact Information
2. Career Objective or Goal
3. Summary
4. Professional Experience & Achievements
5. Academic Qualification
6. Certificates and Awards
7. Technical and Additional Skills