Choosing the Right Advertising Agency

Getting the word out about your business requires a plan of action and some trustworthy people with the right expertise on your side. An advertising agency functions to help you create a catchy brand for your product or service in order to put your product in front of your target customer base. Some companies have an internal advertising department that helps with the promotion of products and services, but if your business is not that expansive, the next best choice is to find an advertising agency that is creative but not overwhelming to get that job done for you.

You will know you are ready to look into hiring an advertising agency if you have wasted money and time trying to market your products on your own and have not gotten the results you were hoping for, if your service name or product is getting a bad reputation because you are lacking positive press, and if your product does not have exposure and isn’t making sales because no one knows you exist.

It is always suggested to leave expertise to the experts and allow specialists in their field to help you market your products. They have the education, experience, staff and creativity to create the right themes and can save you time, money and any heartache when it comes to trying to market and advertise products yourself. There are key features to every advertising agency that will help you determine if they are the right one for you. Here are a few to help you narrow those agencies down:

Feature #1:

Look for chemistry. Do not choose an advertising agency based on the name and the interior design of the office. If something doesn’t click about them from the way they present themselves to you, and you’re not picking up that positive and creative vibe, they’re probably not the company for you.

Feature #2:

Be sure you get along with the staff. If you get along great with the manager of the office, but the creative staff rubs you the wrong way, chances are it isn’t a match. Being able to communicate your needs effectively is important, and you can’t get along, communication probably won’t happen.

Feature #3:

Are they experienced in your field of business? Choosing the right agency based upon their experience in working with your brand is important. They will know how to handle your products and services and create themes that work for you.

What is the Difference Between Marketing, Advertising and Public Relations?

Though marketing, advertising and public relations can all be integral to the success of your company and they all have some glaring similarities in how they can help your company succeed on some level; each is indeed a different element, approached in a different way in order for it to work the way it is supposed to work in an effort to reach an ultimate goal.

Marketing could be considered the whole ball of wax in this equation. A company’s marketing department could be subdivided into several smaller sections that operate as separate entities, but all work toward the same ultimate goal – which is the success and growth of the company.

A company’s marketing department could, and should include smaller departments that are responsible for: public relations, advertising, customer service, market share research as well as pricing, distribution and product placement.

The piece of the equation that is advertising has the sole responsibility of putting your product or service where the public can see it. Advertising lets the consumer know what it is that you have to offer, then lets them know why exactly they need it. A company could pay a pretty penny for advertising; in fact the advertising budget is often the largest part of the marketing plan’s expenditure. As the saying goes, “you have to spend money to make money.”

Public relations can make prospective consumers want to buy your product or your service, but public relations is a much less direct approach to gaining sales than advertising. The point of public relations is to highlight all of the positive things that your company does and is involved in, while simultaneously keeping anything that could possibly be construed as a negative out of the public eye. It is the public relations departments’ responsibility to make the company look good in the public eye and they will take several routes and measures to get there. A public relations department may schedule charity events, distribute press releases highlighting company achievements or company community efforts and schedule public speaking appearances at educational or industry seminars – anything that can put the company under a good light while in the public eye is the public relations department’s main concern.

The company marketing plan is how both of these integral parts of business come together, along with several other aspects, to ensure company success and growth. Each individual focal point of the marketing department is integral to the success of the marketing plan.

Market research, which is probably the most intensive piece of the puzzle, will determine exactly who your target customers are.

With this information in hand, the product or service that you are offering can be priced accordingly for the target audience. Once pricing is established, the advertising department can begin its job of getting the word out that your company has a service to offer. Depending upon the advertising budget, this can be done in many ways: through television, radio, print ads, billboards and/or flyers pointed directly toward the target customer.

The PR company departments’ work can coincide with the advertising departments, to ensure that the company is being viewed by the potential consumer in an overall positive light while the flood of advertisements are reaching the target audience. Working every angle of public relations along with following a sound advertising campaign will ensure that the most positive message possible reaches the masses of your target audience of customers.

Once the customers are reached and desirous of the company has to offer, details like distribution of product and inventory management are put into place to ensure that the service or product is always available and delivered on time.

From the above description, advertising and public relations may just seem like small pieces of the overall marketing puzzle, but without them the marketing plan could never fully be realized and the company’s success would suffer accordingly.

Inflatable Advertising Balloon that Works

When people want to introduce a new product into the market, many companies rely on television, posters, magazines and newspapers in order to advertise.

Unfortunately, these mediums are quite expensive so firms that are working on a small budget should try something else such as an inflatable advertising balloon.

The balloon is often seen in major sports events like football and baseball. These are made of nylon and coated with silicon. The advantage for those who decide to use this is that people who work in office buildings, those who are driving on the road or those who are walking can see it.

Research has shown that many small companies have also joined in the bandwagon after seeing someone else do this to attract customers.

The inflatable advertising balloon is powered by air and comes in different shapes and sizes. Those who don’t have a big budget can get one that is 5 feet in height while those who have money to spend can get the one that is 70 feet tall.

Before the individual decides to use an inflatable advertising balloon, it is best to ask these questions.

1. How big will the balloon be?

2. Will light emit from the balloon so that it can also be seen in the evening?

3. What kind of shape will it have?

4. Lastly, what kind of artwork will the inflatable advertising balloon have?

These four questions are important because the appearance is key in attracting customers. Some firms that specialize in advertising balloons have something that fits those requirements in the inventory. If there are none, a customized version will have to be done.

The marketing or advertising department of the company must be very detailed oriented in this endeavor because this will be the symbol for the business. It is like having the Budweiser or Goodyear blip often seen in major sports events but on a smaller scale.

Inflatables are easy to maintain. A strong and heavy base keeps it on the ground making it withstand heavy weather conditions. The person will just have to pay for the electricity that the unit uses.

The inflatable balloon will usually get some minor cuts and punctures later on. These are still able to function but this will have to be replaced if there is some major damage.